Since 1952: A Legacy of Craft and Character

On the shores of Lake Maggiore in 1952, Maria and Vittorio Vietti opened their first boutique in Arona. What began as a shop for fine leather goods and shoes quickly became something more — a destination where every piece told a story of touch, trust, and craftsmanship.
The Viettis traveled across Italy to visit workshops, hand-select leathers, discuss stitching and silhouettes, and request details made exclusively for their boutique. Each creation reflected not only a mastery of technique, but the human connection behind it.

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As the family grew, so did the vision. Under the guidance of the second generation, Gabriele Vietti and his wife Enrica, the brand expanded to new boutiques — in Arona, Gallarate, and Domodossola — and evolved into a complete wardrobe destination.

In 2014, VIETTI crossed borders with its first Swiss address in Crans-Montana, later joined by Zermatt and Lucerne. Today, eight boutiques — equally divided between Italy and Switzerland — honor a heritage rooted in place yet open to the world. The latest generation has refined the brand mix to balance heritage luxury with emerging voices, always with the same dedication to authenticity and enduring style.

Our Boutiques

From the shores of Lake Maggiore to the Alps, VIETTI creates boutiques where style, landscape, and fashion exist in perfect harmony.

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Within every VIETTI space, nothing is incidental. Materials, finishes, and details are chosen with permanence in mind.
We believe in what lasts, not what fades. Because a piece well made is not simply worn — it is lived, day after day, and ultimately passed on.